News releases aren't the only because of get major media coverage, but they're going to be used to increase the frequency with which your name appears within the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide an honest because of let allies, employees and customers know what you're doing. For these purposes, post releases on the company website, send by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Here could also be a fast list of 33 possible reasons for you to write down down and distribute a news release.
* New Products
* Business Start-Up
* Partnership
* Strategic Alliances
* New Or Innovative Business Strategy
* Restructuring the company
* Going Public/Going Private
* Company Comeback From Adversity
* New Employees
* Important Executive Retiring/Resigning
* Executives discuss Business/Economic Trends
* Employee Promotions
* New Branch Offices
* New Divisions Established
* Headquarters Relocating
* Research Results Announcement
* Major Anniversary
* Major New Client Acquisition
* Company Revenue, Sales or Profit Growth
* name Change
* Winning Major Awards Or Receiving National Recognition
* Company Presenting a present
* Receiving Important Accreditation or Certification
* Holding Free Seminar or Workshop
* Employee Appointed To Civic/Government/Professional Board
* Availability Of Guest Articles Or White Papers
* Issuing a foothold Statement On Topical Subject
* Free Consumer Information Available
* Company Speakers Bureau
* Company Philanthropic Support
* Major Company Milestone
* New Board of Directors
* New Website
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